Digital Content and Search Strategist Warsaw Hub

The Role

As Digital Content and Search Strategist, you will be responsible for shaping the firm’s content strategy and driving organic visibility across traditional search engines and emerging AI-driven discovery channels, planning and executing a connected and comprehensive strategy that drives further growth and engagement for our brand and firm across our markets. This role blends deep SEO expertise, generative search readiness and content architecture to ensure our website ranks, surfaces and is cited across search and AI channels.
 

Who you will work with

You will play a key part of the digital team, interacting and consulting with the wider Brand Communications and Public Affairs team on a global and regional level. You will support Client and Marketing Business Development campaigns whereby you will create content campaigns that are connected throughout the digital ecosystem to help build brand awareness and engagement.
 

What you will be responsible for

• Content Strategy and Architecture
  • Define and own the global content strategy for our website, ensuring it aligns with audience needs, sector priorities and digital experience best practices
  • Develop content models, taxonomies, metadata standards and structured content systems that support search, user journeys, and generative AI visibility
  • Establish and maintain a content governance framework across BCPA, CMD and KETL
  • Partner with subject matter experts to shape high authority content that builds credibility and supports firmwide strategic priorities
  • Guide the development of content components and templates for future website rebuild projects
     
• Search Strategy
  • Lead the firms end to end organic search strategy, covering technical SEO, on-page optimisation, schema, entity-based optimisation and content organisation
  • Build and maintain the firm’s Generative Optimisation Engine (GEO) framework to ensure our content is cited in AI-generated answers across multiple LLM models
  • Audit and optimise content architecture, linking strategies, and performance signals across our website
  • Collaborate with developers and AEM publishers, Data Analytics to ensure technical hygiene, indexation quality and structured data compliance
  • Translate search insights into prioritised content recommendations, dashboards, and storytelling for stakeholders
     
• Collaboration and Ways of Working
  • Support offices/practice areas/groups/functions in line with their strategies and priorities to drive business growth, brand awareness and client engagement
  • Work closely with internal and external IT/HR/Supplier teams to ensure new platforms are rolled out, built upon and utilised to drive digital marketing excellence
  • Be part of an integrated marketing communications team taking leadership for how we execute campaign goals across digital channels – installing a digital first mindset throughout the firm
  • Review and enhance existing processes with our onshore and offshore teams with a view to increasing speed to market, efficiency and driving ROI
  • Consult to various business practices and offices on best practice digital channels and methodologies to meet our evolving digital needs across web, social, crm, data and paid.
  • Ensure there is a integrated connection between offline and online activities through partnership with our colleagues in PR, Brand and Events.
     

What you will do 

• Translate search and content insights into action – turning data, queries, user intent and performance metrics into clear recommendations for pages, journeys, and content improvements
• Build and maintain scalable content structures – including templates, taxonomies, metadata rules and scheme models that support both SEO and GEO
• Shape the content experience across our website – advising on page structures, component usage, narrative flow and entity-based optimisation to strengthen authority and findability
• Review and optimise existing content – identifying gaps, redundancies, and opportunities to refresh, restructure or enhance content for better engagement and search performance
• Support the website rebuild project by contributing content, search and IA requirements – working with senior stakeholders to influence decisions
• Convert complex AI/SEO/Search concepts into clear business-friendly narratives for partners, leadership and non-technical colleagues
• Encourage best practice – driving a culture of high-quality content creation, structured thinking and GEO/SEO awareness across all contributors.
• Deputise for the Digital Marketing Lead where required in senior stakeholder presentations and forums, shaping campaign strategy, and aligning our partners, practice leaders and functional specialist to measurable outcomes.

Your experience

• Proven experience as a content strategist, SEO strategist, content architect or equivalent role
• Deep understanding of
  • Technical SEO, schema, structured data, site architecture
  • Generative search optimisation
  • Content modelling, taxonomies and entity-based structures
  • Organic performance analysis and insight generation
• Demonstrated ability to influence senior stakeholders and articulate complex ideas clearly and persuasively
• Experience contributing to, or leading aspects of, a website rebuild, redesign or large-scale platform transformation
• Demonstrable experience and success in leading and delivering timely digital marketing campaigns and projects
• Experience in persona driven audience targeting and creative identification of devising digital techniques to drive engagement
• Strong understanding and experience of Adobe Experience Manager (AEM), CMS capabilities, web architecture and design.
• Ability to lead internal and external stakeholders, 3rd party vendors, agencies and teams to execute campaigns and projects
• Experience of managing global agencies; setting scope, quality gates and ensuring they are meeting performance targets that are on-time, to-budget and on-brand.
• Prior experience working at a digital marketing agency or large complex matrix organisation
   

How we will support you

From your first day with us, you will have varied opportunities to continuously grow and development your skills and knowledge. From formal training, informal coaching and mentoring through to skills-based and technical training and on the job learning.

Who we are

We are a global law firm dedicated to creating advantage for our clients - on every matter, every time. 
 
Our Warsaw Hub exemplifies this commitment. We offer a competitive edge and empower the right people to be at the forefront of technological innovation, such as AI investment, legal automation, bespoke tools, to drive transformation at Clifford Chance and create more added-value, efficient solutions for clients and the wider industry. 
 
Joining our team means you will be part of a high-performing culture, globally recognised for the work we do and the advantage we create for world-leading clients. You’ll collaborate with the sharpest minds in the industry, working on some of the most critical legal and commercial business challenges and driving business support processes. 
 
We focus on delivering operational excellence with specialist infrastructure and dedicated support such as, Finance, Legal and Executive administration support, Risk and Compliance, Business Development, Branding, Marketing and Communications. 
 

The Warsaw Hub is designed to help clients move faster, smarter, and with confidence. Joining us means becoming part of a dynamic and interconnected global network. Every day and on each project, you will connect with your colleagues across the world. You will learn, you will grow, and you will take your career in the direction you want. 
 
We are closely integrated with the core business of Clifford Chance. This means frequent interactions with senior stakeholders, providing our team with invaluable insights. This close integration ensures that our work is aligned with the firm's overall goals and vision. 
 
The Warsaw Hub requires individuals with advanced capabilities and the ability to engage in thought-partnering with Clifford Chance's lawyers and partners. This means that our team members are not just executing tasks but are actively contributing to the development of innovative legal solutions. This collaborative environment fosters professional growth and ensures that our team is always at the cutting edge of the legal industry. 
 
You will work in the heart of the city. Warsaw is a friendly place to live and to work and has a cosmopolitan environment 
 

Equal opportunities 

At Clifford Chance, we understand that our true asset is our people. Inclusion is good for our team and their families, our firm and society. 

We are committed to treating all employees and applicants fairly and equally regardless of their gender, gender identity and expression, marital or civil partnership status, race, colour, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age.  This applies to recruitment and selection, terms and conditions of employment including pay, promotion, training, transfer and every other aspect of employment. 

We have a variety of flourishing employee networks. These networks are a place for colleagues to share experiences and advocate for change wherever they see an opportunity for improvement. 

Our goal is to deliver an equality of opportunity, an equality of aspiration and an equality of experience to everyone who works in our firm.  

Find out more about our inclusive culture here.