Digital Marketing Lead

The Role

Job Overview

As Digital Marketing Lead, you will be leading our marketing efforts across all our digital & social channels, formulating and executing a comprehensive strategy to drive further growth and engagement of our brand and firm across our markets and helping to achieve our reputational goals.

Who you will work with

Working closely with our BCM leadership team you will have a chance to make a real impact on refining and optimising our digital ecosystem.

What you will be responsible for

Digital Strategy:

• Develop, implement, and oversee the global digital marketing strategy.

• Lead a team of channel and analytics focused specialists to increase awareness, support lead generation and support the Clifford Chance business strategy

• In collaboration with key stakeholders, own, manage and optimise all digital marketing channels.

• Utilise strong analytical ability to provide an omni-channel experience.

• Responsibility for planning and control of all digital marketing budgets that drives significant return on investment.

• Deploy the global MarTech Stack and work with IT on the digital roadmap to achieve the optimal digital strategy for the firm

• Actively contribute to the content strategy and ensure content focused activities are deployed with clear KPIs across the channels

• Oversee the management of external agencies when required to support the delivery of the digital strategy and campaigns.

Content Marketing and Campaigns:

• Own the digital channel and content deployment strategy to build brand awareness and deepen customer engagement at every touch point along the digital customer journey.

• Leveraging the role of digital in integrated marketing campaigns to support brand and reputational goals.

• Measure, analyse and report upon the performance of all campaigns and assess against goals with the focus on delivering insights, learnings and future recommendations.

• Utilise owned, earned, and paid channels to deploy critical content and measure its effectiveness.

• Collaborate with Client Market and Development, Thought Leadership and other members of the Brand Marketing and Communications team

• Work in collaboration with the creative design studio to ensure all campaigns create impact.

Leadership:

• Mentor, develop and lead the digital team.

• Managing a variety of stakeholders across the business to ensure we are delivering on our agreed priorities, whilst remaining responsive to new opportunities.

• Where required, provide support, advisory and training to help implement and optimise marketing strategy.

About you

You are collaborative and enjoy mentoring and coaching your team. You are a strong communicator and can work successfully with cross-functional stakeholders. You are a creative thinker with an eye for data and analysis, and are results driven thinking practically and proactively to make things happen

Your Experience 

• Global, Digital marketing team manager with a track record of driving successful thought leadership campaigns through effective content and digital marketing deployment.

• More than 10 years leading a digital/social function within a large global company.

• Developed and implemented digital and channel strategies.

• Delivered complex, large-scale projects like digital transformation and website restructures.

• Experience of working with cross functional teams

• Lead a team.

• Tech Requirements: Adobe full tech stack, Marketing Automation (Marketo, Campaign), Chat  and Social

How we will support you

From your first day with us, you will have varied opportunities to continuously grow and development your skills and knowledge. From formal training, informal coaching and mentoring through to skills-based and technical training and on the job learning.

Who we are

We are one of the largest international law firms in the world. With over 30 offices across the globe, we strive to exceed the expectations of our clients, providing them with the highest-quality advice and legal insight, which combines the firm’s global standards with in-depth local expertise.

Our firm, work and people span jurisdictions, cultures, and languages. We offer our clients a truly international perspective. We believe every career should be rewarding and stimulating - full of opportunities to learn, thrive, and grow. That’s why we’re so proud of our inclusive, friendly, and team-based approach to work.

You’ll find our clients in commercial and industrial sectors, the financial investor community, governments, regulators, trade bodies, and not-for-profit organisations. But no matter who they are or why they’ve reached out to us, we provide a world-class service every step of the way. And that’s possible thanks to the entrepreneurial spirit and conscientious approach to work that you’ll find across all of our teams.

Whichever area of the business you join, you’ll become an integral part an innovative, diverse and ambitious team of people. Clifford Chance is a place where the brightest minds and the best of colleagues meet. 

Equal opportunities statement

At Clifford Chance, we understand that our true asset is our people. Inclusion is good for our team and their families, our firm and society.

We are committed to treating all employees and applicants fairly and equally regardless of their gender, gender identity and expression, marital or civil partnership status, race, colour, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age.  This applies to recruitment and selection, terms and conditions of employment including pay, promotion, training, transfer and every other aspect of employment.

We have a variety of flourishing employee networks. These networks are a place for colleagues to share experiences and advocate for change wherever they see an opportunity for improvement.

Our goal is to deliver an equality of opportunity, an equality of aspiration and an equality of experience to everyone who works in our firm. 

Find out more about our inclusive culture here.