Content Marketing Manager

The role

Job overview

The Content Marketing Manager is a crucial role in our global Brand Communications and Marketing team, responsible for creating and channelling content for internal and external audiences.

As well as originating and producing content, you will also be editing and reviewing content that your colleagues produce for consistency with our brand and tone of voice.

The role requires versatility, since the content types you will be creating and managing will include articles, interviews, storyboards, and social posts. These 'assets' will cover a broad spectrum of topics from our growth strategy and talent proposition to international capital flows, cross-border deals, AI and responsible business practices. You will have a flexible, creative mindset and an interest in the business agenda, geopolitics, and contemporary communication strategies.

This role offers an excellent career progression opportunity for those with journalistic or copywriting experience. It's an ideal platform for a brand and communications professional to enhance their established copy and content creation skills. The role is particularly suited to a professional copywriter motivated by a career in marketing professional services.

• Omnichannel: You will be familiar with how to re-purpose 'hero' content into effective snippets for online and offline readership as part of integrated, multi-channel communications initiatives.

• Audiences: Your audiences will include any combination of our 6,000+ colleagues globally, our international client base, talent pipeline, alumni, the NGOs with which we work, and media influencers.

• Stakeholder management: You will know how to liaise effectively with colleagues at all levels of seniority in generating content that resonates with its target audiences, delights stakeholders, and achieves its intended purpose.

• GenAI: You will be familiar with the application of AI technology to content generation and copy writing and editing processes, leveraging advances in technology to bring consistency of house style and tone of voice to the content and copy you will be producing and reviewing.

Who you will work with

You will work with:

• The Brand, Communications & Marketing team, across multiple channels including Brand, Campaigns, Website, Social, Internal, External and Events – and across our Global, Europe, Americas, Asia Pacific and Middle East & Africa markets.

• Colleagues across the firm responsible for content generation, including in the Knowledge & Thought Leadership, Client & Market Development and Talent Acquisition teams.

• Lawyers and subject matter experts in our key markets and sectors, including Energy, Tech, Risk and Private Capital.

What you will be responsible for

• Writing and content creation: you will write short form and long form copy, we follow best practice in terms of editorial standards, particularly for digital channels. This will involve any combination of researching, writing, editing and gaining sign-off for a wide variety of content types.

• SEO: you will be familiar with optimising copy for natural search, adopting the right key words and tags for the audiences that we are targeting and areas where we want to drive online performance.

• Design / Digital Design: work with our Digital marketing, Graphics and CX teams to ensure content is on brand and performs strongly in online environments.

• Data and KPIs: Monitor channel data and develop data management strategies that demonstrate the alignment of content with our business strategy and how it played a role in achieving marketing and communications objectives.

• Channels: You will be publishing across Clifford Chance Internal News, Website, Email, Social, Events, Sponsorship and Print media channels.

• Tone of voice and house style: Work with colleagues to uphold and evolve our tone of voice and editorial guidelines and standards, to meet high standards (brevity, plain language, user experience) and align with and further the Clifford Chance brand.

What you will do

You will bring a journalistic and proactive approach to managing, planning, aligning, leveraging, and curating internal and external content.

You will work with internal stakeholders to develop impactful, data driven content.  In developing this content, you will provide advice and expertise around writing for digital channels (e.g. SEO, User experience (UX), Client experience (CX), Metrics, Web design and development, Social media integration).

As part of the BCM team, you will also support the successful execution of wider team initiatives, such as the delivery of large internal and external campaigns and events.

Your experience

Skills:

• Excellent editorial and written communication skills (both digital and non-digital)

• Strong attention to detail

• Tech savvy

• Ability to self-organise, multi-task and meet tight deadlines

• Ability to turn complex information into clear, engaging copy which is purposed for specific channels

• Client-focused, motivated, proactive, forward-thinking, organised, creative and diplomatic

• As part of the role, you will work with the most senior leaders of the Firm. You will have the ability to interact with senior management and other business contacts in a professional, confident manner

• A team player, willing to go the extra mile for both the team's clients and the team itself.

Experience:

• Experience of developing and implementing editorial and content management strategies, writing, editing and publishing feature-length articles and short, engaging news stories for print and web essential

• Planning and management expertise

• Previous experience as a journalist is advantageous, but not essential

Qualifications:

Preferably educated to degree level in journalism, communications or English, or with experience working in a related field

How we will support you

From your first day with us, you will have varied opportunities to continuously grow and development your skills and knowledge. From formal training, informal coaching and mentoring through to skills-based and technical training and on the job learning.

Who we are

We are one of the largest international law firms in the world. With over 30 offices across the globe, we strive to exceed the expectations of our clients, providing them with the highest-quality advice and legal insight, which combines the firm’s global standards with in-depth local expertise.

Our firm, work and people span jurisdictions, cultures, and languages. We offer our clients a truly international perspective. We believe every career should be rewarding and stimulating - full of opportunities to learn, thrive, and grow. That’s why we’re so proud of our inclusive, friendly, and team-based approach to work.

You’ll find our clients in commercial and industrial sectors, the financial investor community, governments, regulators, trade bodies, and not-for-profit organisations. But no matter who they are or why they’ve reached out to us, we provide a world-class service every step of the way. And that’s possible thanks to the entrepreneurial spirit and conscientious approach to work that you’ll find across all of our teams.

Whichever area of the business you join, you’ll become an integral part an innovative, diverse and ambitious team of people. Clifford Chance is a place where the brightest minds and the best of colleagues meet.

Hybrid Working

This role follows our 'balanced' hybrid working approach and as long as business needs allow, you will be supported to work in a hybrid way with the expectation of working from the office for a minimum of 50% of your time.

Equal opportunities statement

At Clifford Chance, we understand that our true asset is our people. Inclusion is good for our team and their families, our firm and society.

We are committed to treating all employees and applicants fairly and equally regardless of their gender, gender identity and expression, marital or civil partnership status, race, colour, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age.  This applies to recruitment and selection, terms and conditions of employment including pay, promotion, training, transfer and every other aspect of employment.

We have a variety of flourishing employee networks. These networks are a place for colleagues to share experiences and advocate for change wherever they see an opportunity for improvement.

Our goal is to deliver an equality of opportunity, an equality of aspiration and an equality of experience to everyone who works in our firm. 

Find out more about our inclusive culture here.